UTR Sports and The HUB enter strategic, multi-event partnership

UTR Sports and The HUB Pickleball Launch Strategic, Multi-Event Partnership

The Innovative Partnership will Establish Precision Rating Capabilities for Exclusive Pickleball Championship Series

Palo Alto, Calif., (October 17, 2024) - UTR Sports, creator of world-class tournament management software and the world’s most accurate pickleball rating system, has announced a first-of-its-kind partnership with The HUB Pickleball, as pickleball continues to expand in both participation and organized competition throughout the state of California.

The agreement establishes a dynamic California State Pickleball Championships Series that will culminate in the first UTR Sports Bay Area Golden Ticket event, scheduled for June 25-29, 2025. All tournaments in the series are sanctioned by USA Pickleball.

UTR Sports is the technology, software, and rating/rankings partner for both USA Pickleball and the Association of Pickleball Players (APP) for their tournaments, leagues, and recreational activities. The newly-created California State Pickleball Championships Series also will be powered by the UTR Pickleball Rating (UTR-P) and UTR Sports’ innovative software, and hosted by The HUB Pickleball, the largest pickleball club operator in California.

The HUB Pickleball owns and operates three world-class clubs in California that feature more than 60 courts and tens of thousands of matches annually in San Diego, Silicon Valley, and Alameda. All five tournaments in the California State Pickleball Championships Series, including the UTR Sports Bay Area Golden Ticket, will be hosted at The HUB Pickleball venues.

The creative and innovative pathway will give everyday pickleball players throughout California the opportunity to compete for state and national championships.

“UTR Sports is thrilled to be partnering with The HUB Pickleball,” said UTR Sports CEO and Chairman, Mark Leschly. “Not only will the California State Pickleball Championships Series be a game changer for the entire sport of pickleball, it’s also aligned with UTR’s mission to make pickleball more accessible by creating more opportunities for level-based play throughout the world.”

“We’re excited to know that ‘The Road to Nationals’ will officially go through The HUB pickleball facilities in California,” said The HUB’s co-founder and CEO Pat Rolfes. “The California State Pickleball Championship Series and this dynamic partnership with UTR Sports is an opportunity to showcase the passion these athletes have for the sport of pickleball throughout the state of California.”

Medalists from the lead-in tournaments held before the UTR Sports Bay Area Golden Ticket will receive priority registration for the Golden Ticket tournament, which will also be open to the general public.

UTR Sports and The HUB Pickleball California State Pickleball Championships Schedule:

About UTR Sports

The mission of UTR Sports is to connect and grow the sports of tennis and pickleball with accurate global ratings, innovative events, and a global community centered around level-based play. The UTR Sports Platform is anchored by our patented ratings technology. UTR Sports provides the technology tools and solutions relevant and valuable to players, coaches, and organizers. UTR Sports is the technology partner, and the UTR-P Rating and ranking is the standard for USA Pickleball owned-and-operated events. UTR Sports is also the ratings/rankings and technology partner for the Association of Pickleball Players (APP). Visit www.utrsports.net to learn more.

About The HUB Pickleball

The HUB Pickleball is the largest owner and operator of private pickleball clubs in the world, with multiple clubs in both California and Florida. The HUB Pickleball offers state-of-the-art facilities and world-class teaching professionals eager to help pickleball players of all levels. Visit www.thehubpickleball.com to learn more.

Back to blog