ASICS Named Official Partner of UTR Sports Junior Circuits
Palo Alto, Calif. (March 3, 2025) – UTR Sports, creator of the world-class tournament management software and the world’s most accurate tennis rating system, is excited to announce a new partnership with ASICS, a global innovator in athletic footwear and apparel.
Under this agreement, ASICS becomes the Official Partner of UTR Sports Junior Circuits, a premier series of junior tennis tournaments powered by the UTR Rating. These tournaments are instrumental in UTR Sports’ mission to connect and grow the sport of tennis through an accurate global rating, innovative software and events, and a global community centered around level-based play.
“UTR Sports is thrilled to be partnering with ASICS to create more outstanding experiences for boys and girls throughout the world,” said Madelyn Sheldon, Chief Commercial Officer, UTR Sports. “Junior Circuits host thousands of matches annually, and we’re confident this partnership will elevate the world-class experience that players and parents have come to expect.”
As a partner of Junior Circuits, ASICS will have a strong presence throughout the tournament series, featuring prominently in marketing materials and engaging directly with Junior Circuit participants. Additionally, three times this year, players will have the chance to win ASICS gift cards at regional Junior Circuit events.
"As we aim to grow our tennis presence in the United States, we are excited for this opportunity to partner with UTR Sports,” said Catherine Ayers, Senior Director of Marketing at ASICS North America. “Becoming Official Partner of the UTR Sports Junior Circuits will allow our team to reach and influence the next generation of tennis athletes.”
Junior Circuits take place throughout the year. To learn more, visit www.utrsports.com/junior-circuits
About UTR Sports
The mission of UTR Sports is to connect and grow the sports of tennis and pickleball with accurate global ratings, innovative software and events, and a global community centered around level-based play. The UTR Sports Platform is anchored by our renowned ratings technology. UTR Sports provides the technology and solutions relevant and valuable to players, from recreational to professional, coaches, and organizers. UTR Sports is creating opportunities and pathways, including the UTR Pro Tennis Tour, for players from all over the world, in all stages of life, to find better matches and unlock a more fun, affordable, and flexible experience. To learn more, visit www.utrsports.com.
About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded nearly 75 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.