Expanded collaboration delivers a value-packed membership experience, giving junior and adult players access to world-class analytics, event software, and premium lifestyle savings.
Miami, FL — September 3, 2026 — UTR Sports today announced an expanded partnership with Universal Tennis Academy (UTA), the premier tennis management company in the Southeastern U.S. Through the expanded agreement, UTA will become a Power exclusive partner across its seven Atlanta-area locations, integrating UTR Sports’ technology and delivering UTR Sports Power membership benefits to its extensive community of competitive juniors, academy players, and adult program participants.
The collaboration builds on UTA’s existing presence on the UTR Sports platform. UTA will continue leveraging UTR Sports’ tournament and event management software to streamline operations, player data, clinics, and competition across its 75+ hard courts, 8 clay courts, and 4 indoor courts.
“Having spent my career on the court coaching tennis and guiding athletes through their development pathway, I know firsthand how critical accurate ratings, level-based competition, and analytical tools are to a player's growth,” said Chase Hodges, Senior Vice President of UTR Sports. “Universal Tennis Academy has been a cornerstone of tennis excellence in the Southeast for over 25 years. By integrating UTR Sports Power into the UTA ecosystem, we are giving thousands of players and families access to unmatched insights, cost savings, and developmental tools to help them reach their goals on and off the court.”
The UTR Sports annual Power membership delivers over $1,500 in value built on three pillars of Play, Stay, and Style:
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Play: UTR Power ($200+ Value) – Delivers advanced tennis analytics, detailed head-to-head player insights, college recruiting tools, reduced event registration fees, and access to exclusive UTR Sports events.
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Stay: Global Privileges Plus ($300+ Value) – A premium travel membership providing savings of up to 60% across 1.4 million hotels worldwide, a $100 hotel voucher, a $150 TicketPlanner voucher for live events, airport lounge access, and car rental discounts tailored for traveling tennis families.
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Style: UTR Power x Fabletics VIP Membership ($1,000+ Value, U.S. Only) – Includes 20–50% off retail pricing on activewear, loyalty points, complimentary FIT app access, and member-only collection drops.
All full-time UTA members above the age of 10 will now have an Annual Power membership, and all of the Play, Stay and Style benefits included with being a member of the academy.
“UTA believes that our partnership with UTR will allow our students to excel at level-based tournaments, with the ability to play closer to home, and fulfill their tennis dreams of becoming the best high school, collegiate, or professional player. UTA was one of the first organizations to run UTR events, and we are excited to be one of the first organizations to offer UTR Sports Power membership to academy players. We look forward to continuing to grow our partnership with UTR Sports”
For more information about UTR Sports Power Memberships, visit utrsports.net. For more information about Universal Tennis Academy, visit utatennis.com.
About UTR Sports
The mission of UTR Sports is to connect and grow the sports of tennis and pickleball with accurate global ratings, innovative software and events, and a global community centered around level-based play. The UTR Sports platform is anchored by its renowned and patented ratings technology. UTR Sports provides technology and solutions relevant and valuable to players, from recreational to professional, coaches, and organizers.
UTR Sports is creating opportunities and pathways for players from all over the world, in all stages of life, to find better matches and unlock a more fun, affordable, and flexible experience. To learn more, visit utrsports.net.