Why May Matters
May is the highest-demand month of the year for tennis participation.
- More players are actively searching for matches, leagues, and events
- Warmer weather + seasonal momentum = increased play frequency
- New and returning players are most open to trying organized play
What this means for you: May isn’t just another month—it’s your best opportunity to fill courts, attract new players, and build lasting engagement heading into summer.
Providers who treat May as a program (not a single event) consistently see:
- Higher registrations
- Better player retention
- Stronger June pipelines
UTR Sports’ National Tennis Month Incentives Overview
To support providers during National Tennis Month, UTR Sports is offering a combination of increased visibility, marketing support, and exclusive incentives—designed to help you both launch events and keep players coming back.
Provider Incentive: Build Your May Calendar
All providers who host a National Tennis Month event will receive a Fabletics item.
- The goal: run at least 1 event per week (4 total in May)
- More events = more opportunities to engage players and build consistency
Player Incentive: Drive Repeat Participation
To encourage ongoing play throughout the month:
- One player from each event will receive a credit to the UTR Shop by Fabletics
- This isn’t just for winners—National Tennis Month is about getting more players on court and having fun
What This Means for You
- More reasons for players to register (and come back)
- Built-in excitement and engagement across every event
- A simple framework to turn May into a repeat play engine
What to do now:
- Add your May events to your Digital Club
- Aim for weekly programming to maximize both incentives
- Use structured formats to keep players engaged throughout the month
Verified Event Formats That Work
You don’t need to reinvent your programming—just structure it in a way that keeps players engaged and coming back.
1. General Match Play
- Flexible, low barrier to entry
- Great for new and returning players
- Encourages volume of matches in a short window
- Best for: Open play, mixed-level groups, community engagement
2. 8-Game Pro Sets
- Short, competitive format
- Easy to schedule multiple matches in a single session
- Ideal balance of structure + time efficiency
- Best for: Adult players, evening/weeknight sessions
3. Singles Sets to 6
- Familiar format for most players
- Allows for verified results and meaningful competition
- Works well across all levels
- Best for: Players looking for more traditional match play
Promotion Toolkit (UTR-Powered)
Maximize your event visibility using these handy resources with a few simple steps:
Before Your Event
- Post early to be included in UTR event mailers
- Add a clear title, description, and event image
- Invite players to your Digital Club for direct communication
During Promotion
- Share your event on social (tag @UTR_Sports)
- Highlight: Match play opportunities, Level-based competition, Raffle items for everyone that plays
Last Call (Final Week)
- Send reminders to your player base
- Use “last chance to register” messaging
- Promote “bring a friend” to increase signups
After Each Event
- Encourage players to register for the next event immediately
- Share results and highlight competitive matches (tag @UTRSports)
- Promote upcoming events for their level
The goal: turn first-time participants into regular players by the end of the month.
Get in Touch
Looking to take your programming further or need help setting up your event? UTR Sports offers tools to help you:
- Run more efficient events
- Increase player participation
- Build structured, level-based programming
We’re also offering exclusive National Tennis Month incentives for new providers.
If you’re a current provider, please reach out to your Provider Success Manager or email am@utrsports.com.