“We are excited to leverage UTR Powered by Oracle’s suite of tools and technology to enhance the playing experience and tournament experience at the International Tennis Hall of Fame. Additionally, we look forward to partnering with UTR’s community of tech-savvy, passionate tennis fans. This new partnership lends itself well to developing creative opportunities with UTR to engage a new generation of tennis fans in tennis history in creative and inspiring ways. It’s really exciting to see this type of technology being embraced in our sport, and the International Tennis Hall of Fame is proud to partner in its growth,” said Todd Martin, International Tennis Hall of Fame CEO and Tournament Director of the upcoming Dell Technologies Hall of Fame Open, an ATP World Tour event.
The new UTR and the ITHF partnership will kick off during the upcoming Dell Technologies Hall of Fame Open, with activations including player ratings on site for fans and behind-the-scenes social media content. The tournament will be held July 15 – 22 and will draw top ATP World Tour players, including defending champion John Isner, German star Mischa Zverev, and rising stars Mackie McDonald and Alex de Minaur to compete on the historic grass courts of the ITHF.
“The International Tennis Hall of Fame is an important partner in the global tennis community, which does tremendous work to preserve the history of tennis while also helping the game advance into the future,” said Mark Leschly, Universal Tennis Chairman & CEO. “We are excited to team up with the ITHF to provide more opportunities for fulfilling, level-based tennis and drive further engagement among players, professionals and fans.”
The International Tennis Hall of Fame is located in Newport, R.I. on the site where the first U.S. National Lawn Tennis Championships – today’s US Open – was held from 1881 – 1914. Today, it is a National Historic Landmark, and home to the world’s most comprehensive museum dedicated to the history of tennis, and it is the site of the annual presentation of tennis’ highest honor – induction into the International Tennis Hall of Fame. The Hall of Fame Tennis Club offers 13 grass courts, an indoor tennis facility, and a robust year-round calendar of tennis programs for adults and juniors of all levels on the seven-acre property. The ITHF is a non-profit organization committed to partnering with the global tennis industry while preserving and promoting tennis’ great history and celebrating its champions.
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About Universal Tennis (UTR): Universal Tennis is the Company behind UTR Powered by Oracle, a revolutionary system that provides a single, unifying language and standard for tennis players across ages, geographies and gender. The Company’s vision is to unify tennis for everyone by bringing cutting edge analytics and community-based technology to players worldwide independent of level. UTR Powered by Oracle is a unique, algorithm-based system for tennis that allows anyone to measure, identify and track their level relative to other players, while also providing tools for coaches and organizers to run UTR Powered Events that are level based rather than age or gender driven. Today, the UTR Powered by Oracle system is gathering data from over 7 million match results across 700,000+ players in over 200 countries. The Company has strategic partnerships with Tennis Channel, Oracle, OrangeCoach, Les Petits As – Le Mondial Lacoste, Cliff Drysdale, and many others. UTR Powered by Oracle isthe official rating system for Intercollegiate Tennis Association (ITA), World TeamTennis (WTT), Professional Tennis Registry (PTR), and the United States Professional Tennis Association (USPTA). The Company is owned by seasoned investors, advisors and operators across the tennis, sports, technology and media industries. To sign up for UTR Powered by Oracle, please visit www.MyUTR.com. About the International Tennis Hall of Fame The International Tennis Hall of Fame is a non-profit organization that preserves and promotes the history of tennis and celebrates its champions, thereby serving as a vital partner in the growth of tennis globally. The Hall of Fame is located in Newport, Rhode Island in the United States, but Hall of Famers hail from 23 nations around the world. The Hall of Fame honors these legends and chronicles the sport’s history in a comprehensive interactive museum in Newport and programming to celebrate the sport around the world. For information on the International Tennis Hall of Fame and its programs, visit www.tennisfame.com. Media Contacts UTR Erica Annon / press@universaltennis.com / 860-798-5966 International Tennis Hall of Fame Anne Marie McLaughlin / amclaughlin@tennisfame.com / 401-324-6033