Indian Wells Tennis Garden and Universal Tennis Announce Strategic Partnership

Indian Wells Tennis Garden and Universal Tennis Announce Strategic Partnership

Universal Tennis ( and the Indian Wells Tennis Garden ( today announced a new partnership under which Indian Wells Tennis Garden will integrate Universal Tennis’ technology, assets and resources to support tennis events and programming at the home of the BNP Paribas Open.

“Universal Tennis is bringing innovation to tennis, and its growth and impact on the sport in a very short period of time is impressive,” said Fred Hartzman, Indian Wells Tennis Garden Club Director. “We are excited to kick off the partnership with our first UTR Event at the BNP Paribas Open Kids Day, and have a slate of brand new tennis events coming up for players of all ages and levels at the Indian Wells Tennis Garden. We look forward to working with UTR to develop compelling events, support our year-round initiatives across IWTG and further proliferate world-class tennis in the Coachella Valley.”

Indian Wells Tennis Garden will leverage the UTR Platform to drive further engagement across its tennis programming, and organize fun and flexible level-based UTR Events. The facility will become the hub for UTR in the Coachella Valley and serve as an incubator for innovative tennis events for players across age, gender and skill level.

The partnership will kick off a slate of exciting UTR tennis programming at the Indian Wells Tennis Garden including:

  • March 7, 2020: BNP Paribas Open Kids’ Day 2020: A total of 144 youth players representing 24 elementary schools from the Desert Sands Unified School District and Coachella Valley Unified School District will have the chance of a lifetime to play alongside the pros during the BNP Paribas Open. Learn more.
  • April 18 - 19, 2020: Indian Wells Tennis Garden UTR Matchplay Kickoff: Experience the magic of UTR with singles and doubles matchplay! Compete on the same courts as the pros. Players will be grouped by their UTR level - not age or gender, so be prepared for new faces and opponents of all ages. Hit the courts in the morning and then hit the Coachella Music Festival later in the afternoon. Learn more and register here.
  • April 23 - 26, 2020: Big West Tennis Tournament: Men’s and Women’s college tennis teams from the Big West Conference will go head to head in an exciting dual-match format. Fans can attend the match and also stay posted via the Indian Wells Tennis Garden Club on UTR, where day to day updates on draws and scores will be posted. See more details on the men’s event and the women’s event.

“We are proud to establish an even deeper relationship with the Indian Wells Tennis Garden to support their amazing commitment, venue and team,” said Mark Leschly, Universal Tennis Chairman & CEO. “Building on the world-class UTR Powered by Oracle rating system, Universal Tennis has developed a comprehensive set of software products to help every facet of tennis, and we are excited to enable our full suite of technologies to drive participation at the Indian Wells Tennis Garden and across the Coachella Valley.”

Visit to join for free the Indian Wells Tennis Garden digital club on UTR to stay connected to all that’s happening in the Coachella Valley, find and register for events and much more.

Universal Tennis and the UTR Platform have been adopted by the world’s premier academies, clubs, Federations and tournaments. To learn more, sign up and create your free player profile, visit If you have played in any USTA events, you already have a player profile which you can activate for free.

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