July 9, 2018 – Today, Universal Tennis (UTR) and Good to Great Tennis Academy announced a partnership to enhance its premier high-performance tennis training program with the adoption of UTR Powered by Oracle’s tools and technology.
Good to Great Tennis Academy, an elite European tennis training academy based in Stockholm, Sweden, is adopting UTR Powered by Oracle as its official player rating system. The academy will leverage UTR’s community platform to organize level-based tennis events, support player development and drive further engagement across its tennis programming.
“The UTR rating will create a whole new way of competing in tennis where players are matched against opponents on the same level no matter age or gender,” said Magnus Norman, co-founder of Good to Great Tennis Academy and former Davis Cup player for Sweden. “We at Good to Great Tennis Academy believe that this will be a big step forward building tennis globally and also for tennis in Sweden where many matches are very one-sided in early rounds, which does not benefit anyone. With the UTR rating we will be able to organise events on all levels with tough matches from the first rounds.”
Good to Great Tennis Academy will implement UTR’s suite of community tools and technology, including its tournament and event management system, to organize and run competitive, level-based tennis events at its performance academy, adult Members Club and after-school tennis programs. Good to Great’s professional coaches and staff can get players rated and use the UTR Powered by Oracle tennis rating to compare, evaluate and track players on a single system that works across age, gender and geography.
“We are excited to work with Magnus and the Good to Great Tennis Academy team to bring UTR’s tools and technology to its elite program and allow players and organizers to experience the benefits of level-based tennis,” said Mark Leschly, Universal Tennis Chairman & CEO. “Tennis professionals and players around the world continue to recognize the value of level-based play and a borderless, genderless and ageless rating system to enhance player development and grow the game worldwide.”
Good to Great Tennis Academy is a premier boutique tennis training academy in Stockholm, Sweden. Founded by Magnus Norman, Nicklas Kulti and Mikael Tillström, the academy aims to prepare players to compete at the highest levels of tennis as well as life off the court. Good to Great Tennis Academy has seven hardcourt indoor courts as well as a world-class fitness center and sports clinic. All three founders won the Davis Cup for Sweden and have been ranked among the best players in the world.
About Universal Tennis (UTR):
Universal Tennis is the Company behind UTR Powered by Oracle, a revolutionary system that provides a single, unifying language and standard for tennis players across ages, geographies and gender. The Company’s vision is to unify tennis for everyone by bringing cutting edge analytics and community-based technology to players worldwide independent of level. UTR Powered by Oracle is a unique, algorithm-based system for tennis that allows anyone to measure, identify and track their level relative to other players, while also providing tools for coaches and organizers to run UTR Powered Events that are level based rather than age or gender driven. Today, the UTR Powered by Oracle system is gathering data from over 7 million match results across 700,000+ players in over 200 countries. The Company has strategic partnerships with Tennis Channel, Oracle, OrangeCoach, Les Petits As – Le Mondial Lacoste, Cliff Drysdale Management, IMG Academy, International Tennis Hall of Fame and many others. UTR Powered by Oracle is the official rating system for Intercollegiate Tennis Association (ITA), World TeamTennis (WTT), Professional Tennis Registry (PTR), and the United States Professional Tennis Association (USPTA). The Company is owned by seasoned investors, advisors and operators across the tennis, sports, technology and media industries. To sign up for UTR Powered by Oracle, please visit www.MyUTR.com.
About Good To Great Tennis Academy
Good to Great World AB, GTG, is a boutique Tennis Academy in Stockholm, Sweden. GTG work with developing tennis players and the vision is to become the leading academy for developing tennis players. Founders of Good to Great Tennis Academy are former ATP professionals Magnus Norman, Nicklas Kulti and Mikael Tillström. They have won Davis Cup for Sweden and been ranked among the best tennis players in the world. For more information, please visit www.goodtogreatworld.com.
UTR Erica Annon / firstname.lastname@example.org / 860-798-5966
Good to Great Nicklas Kulti / email@example.com