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Universal Tennis is announcing a partnership with Diadem Sports, a Florida-based company that produces high-performance tennis and pickleball products.
Led by a team with 100+ years of combined experience playing and coaching tennis, Diadem utilizes a modern, tech-forward approach to develop innovative products catering to players of all levels. Looking to revolutionize the sport’s equipment landscape, Diadem offers racquet customization and personalization for juniors and pros.
The partnership will focus on four Universal Tennis areas: High School Programs, Team Tennis, Junior National Pathway, and Power Perks. Diadem will provide complimentary or discounted equipment to qualifying program participants and become the official Junior National Pathway program sponsor.
The new Power Perks program, launching later this spring, provides Universal Tennis partners an opportunity to offer Power subscribers exclusive benefits on pickleball and tennis equipment, gear, sports entertainment, fashion, travel, and more. A Power Subscription gives users access to advanced analytics, discounted event fees, exclusive benefits, and more.
“Diadem is the perfect partner for Universal Tennis as we continue to make a significant impact in the junior and high school tennis space,” said Mark Leschly, Chairman and CEO of Universal Tennis. “With innovative products, customization options, and an expert team, Diadem is giving young players the tools to achieve their goals, just as we do with our many junior initiatives like the Junior National Pathway.”
Universal Tennis and Diadem are aligned in their mission to grow the game by elevating the junior tennis experience and helping young players maximize their performance on the court. Diadem’s junior sponsorship program, the Dynasty Team, supports players with high-quality, personalized equipment and exposure to Diadem’s network of college coaches. The Junior National Pathway and the Dynasty Team have a shared purpose of helping juniors reach the next level.
Both Diadem and Universal Tennis have entered into pickleball, adding a second racquet sport to their many offerings. This year, Universal Tennis added the fastest-growing sport in the U.S. to its existing platform and marketplace and introduced the new UTR Pickleball Rating (UTRP). Diadem offers pickleball equipment, including high-performance paddles.
As a leader in all levels of tennis, Universal Tennis has proven and established itself as the official technology and solution provider with the best and most proven rating and ranking, tournament technology, performance data, and analytics. With the Diadem partnership, Universal Tennis is again increasing its investment and commitment to leading the way forward with transformational solutions for tennis and pickleball.
About Universal Tennis
The mission of Universal Tennis is to connect and grow the sport with innovative events and a global digital marketplace centered around level-based play. The Universal Tennis Engagement Platform is anchored by the UTR Rating, the world’s most accurate singles and doubles tennis rating system. Universal Tennis provides the tools and solutions to make the UTR Rating relevant and valuable to players, coaches, and organizers in their local tennis communities. Universal Tennis is creating opportunities and pathways for players from all over the world, in all stages of life, to find better matches and unlock a more fun and flexible tennis experience. Go to UniversalTennis.com to sign up, activate your player profile and join the global tennis community. Watch our video and connect on social @UniversalTennis to learn more.